This wildflower beauty is old-fashioned, carefree, and the perfect addition to a garden that needs some height and vibrant color. Bloom time is late, and just when the garden needs new life as other flowers fade. Butterflies, bees, and birds will be glad you found this plant. With golden daisy-like flowers with conical dark centers, it is very attractive to both pollinators and gardeners alike. But deer and rabbits will not even take notice of this plant.